RSA ANIMATE: Drive: The surprising truth about what motivates us

Caption notes

This RSA animation condenses Daniel Pink’s talk into a question: why does a larger reward not always improve performance? He introduces experiments comparing task types and reward levels, then distinguishes adequate pay from extra incentives tied to particular performance. Atlassian’s self-directed project time, recreational practice and open-source contributions illustrate autonomy, mastery and purpose. These offer questions for examining working conditions, not a claim that money is useless or management should disappear. Pink explicitly starts with adequate pay; the animation’s research summaries and company examples do not establish one incentive scheme for every role.